Privacy

Privacy Statement

Introduction

We have created this privacy statement in order to explain to you, in accordance with the requirements of the Data Protection Basic Regulation (EU) 2016/679 and the Data Protection Act, what information we collect, how we use data and what decision-making options you have as a visitor to this website. We have made every effort to describe complex technical matters as simply and clearly as possible.

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Content

Responsible

See legal information

Overview

The following table summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Basic data (e.g. names, addresses)
  • Content data (e.g. text input, photographs, videos)
  • Contact data (e.g. e-mail, telephone numbers)
  • Meta/Communication data (e.g. device information, IP addresses)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Location data (data indicating the location of an end user’s terminal)
  • Contract data (e.g. contract object, term, customer category)
  • Payment data (e.g. bank details, invoices, payment history)

Categories of persons affected

  • Business and contractual partners
  • Interested parties
  • Communication partner
  • Customers
  • users (e.g. website visitors, users of online services)

Purposes of processing

  • Provision of our online services and user friendliness
  • Visit Promotion Evaluation
  • Office and organizational procedures
  • Cross-Device Tracking (cross-device processing of user data for marketing purposes)
  • Direct marketing (e.g. by e-mail or by post)
  • Feedback (e.g. collecting feedback via the online form)
  • Interest-based and behavioral marketing
  • Contact enquiries and communication
  • Conversion measurement (measurement of the effectiveness of marketing measures)
  • Profiling (Creating User Profiles)
  • Remarketing
  • Range measurement (e.g. access statistics, recognition of recurring visitors)
  • Security measures
  • Tracking (e.g. interest/behavior-related profiling, use of cookies)
  • Contractual Services and Service
  • Managing and responding to requests
  • Target group formation (determination of target groups relevant for marketing purposes or other content output)

In the following we inform you about the legal basis of the data protection basic regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply.

  • A Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) – The data subject has given his consent to the processing of his personal data for one or more specific purposes.
  • Contractual performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) – The processing is necessary to fulfil a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6 para. 1 p. 1 lit. d. GDPR) – The processing is necessary to protect vital interests of the data subject or another natural person.
  • Goodful interests (Art. 6 Par. 1 S. 1 lit. 1 f. GDPR) – Processing is necessary to safeguard the good interests of the data controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.

National data protection regulations in Austria: In addition to the data protection regulations of the Basic Data Protection Regulation, national regulations apply to data protection in Austria. These include in particular the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Datenschutzgesetz – DSG). In particular, the Data Protection Act contains special provisions on the right of access, the right of rectification or deletion, the processing of special categories of personal data, processing for other purposes and transmission, and automated decision-making in individual cases.

Security measures

We shall take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, extent, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

Actions shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to, and access to, input, dissemination, securing and separation of data. In addition, we have established procedures to ensure the exercise of data subjects’ rights, the deletion of data and responses to data breaches. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Transmission and use of personal data

In the context of our processing of personal data, it may happen that the data is transferred to other offices, companies, legally independent organizational units or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the framework of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data which serve to protect your data. Read more in Enhancements, features, and content, and third-party order fulfillment.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of services of third parties or the disclosure or transfer of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements.

Without our express consent or transfer required by contract or law, we will only process or have the data processed in third countries with a recognized level of data protection, including US processors certified under the Privacy Shield, or on the basis of special guarantees, such as contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection ).

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after the user’s visit to an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as “user IDs”)

The following cookie types and functions are distinguished:

  • Essential (also: required or necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. for saving the language selection, the shopping basket, logins or other user inputs or for security reasons).
  • Functional cookies: Provision of optional functions on this website or from third parties.
  • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range measurement or marketing purposes can also be stored in such a cookie.
  • External media: Access to external media for the purpose of content and function provision, e.g. YouTube videos or Google Maps, which results in the use of cookies, mainly from third party providers.
  • Statistics cookies: These cookies help us quantify and improve the performance of our content and services. There is no profiling and personal IP addresses are always anonymized.
  • Marketing and personalization cookies: These cookies are generally used to measure a user’s reach and when a user’s interests or behavior (e.g., viewing certain content, using features, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to provide users with content that matches their potential interests. This process is also known as “tracking”, i.e. tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or as part of the consent process.

Information on legal bases: The legal basis on which we process your personal data with the aid of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether processing is based on a consent or legal permission, you have the option at any time to revoke a consent given or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes may also be raised by means of a variety of services, particularly in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ or generally on http://optout.aboutads.info.

Processing of cookie data on the basis of consent: Before we process or have processed data within the framework of the use of cookies, we ask the user for consent that can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online service. They are used on the basis of our interest and the interest of the user in the expected functionality of our online offer.

  • Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

You can change your cookie preferences here:

Cookie settings and details

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships as well as associated measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. in order to answer enquiries.

We process this data in order to fulfil our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this data and the entrepreneurial organization. In accordance with applicable law, we will only pass on the data of the contractual partners to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of statutory obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities involved).

What data is necessary for the aforementioned purposes, we inform the contractual partners before or in the context of the data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of legal warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data are stored in a customer account, e.g., as long as they must be kept for legal reasons of archiving (e.g. for tax purposes as a rule 10 years). Data disclosed to us by the contractual partner within the framework of an order shall be deleted in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Economic analyses and market research: For economic reasons and in order to be able to recognize market trends, wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online service may fall into the group of persons concerned.

The analyses are carried out for the purpose of business management evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, we can take into account the profiles of registered users and their information, e.g. on services used. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we respect the privacy of the users and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data).

Shop and E-Commerce: We process the data of our customers in order to enable them to select, purchase, order or book the selected products, goods, events, services and/or related services as well as to pay for and deliver or execute them.

The required information is marked as such in the context of the order or a comparable purchase process and includes the information required for delivery, provision and invoicing as well as contact information in order to be able to provide advice and order-specific information.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • People affected: Interested parties, business and contractual partners, customers.
  • Purposes of processing: Contractual services, contact enquiries and communication, office and organizational procedures, administration and answering of enquiries, evaluation of visits, marketing based on interests and behavior, profiling (creation of user profiles), security measures.
  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Payment service provider

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively, “payment service providers”).

The data processed by the payment service providers includes inventory data such as name and address, bank data such as account or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient details. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the general terms and conditions and the data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply. We refer to these also for the purpose of further information and assertion of revocation, information and other rights affected.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers).
  • Affected persons: Customers, prospects.
  • Purposes of processing: Contractual services and service.
  • Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Services and service providers in use:

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers’ data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer you to the information on the processing of visitors to our publication medium within the framework of this data protection notice.

Comments and posts: If users leave comments or other posts, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security, if someone leaves illegal contents (insults, forbidden political propaganda etc.) in comments and contributions. In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

We also reserve the right, on the basis of our legitimate interests, to process user information for the purpose of spam detection.

On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies in order to avoid multiple voting.

The personal information provided in the course of comments and contributions, any contact and website information as well as the content information will be stored permanently by us until the user objects.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and service, feedback (e.g. collecting feedback via online form), security measures, administration and answering of inquiries.
  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR).

Contact and forms

When contacting us (e.g. via contact form, quiz, lead form, e-mail, telephone or via social media), the data of the inquiring persons will be processed insofar as this is necessary to answer the contact enquiries and any requested measures.

Response to contact enquiries within the framework of contractual or pre-contractual relationships is made in order to fulfil our contractual obligations or to answer (pre)contractual enquiries and otherwise on the basis of the legitimate interest in answering the enquiries. Therefor we may also use external service providers (see Extensions, functions and contents).

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text input, photographs, videos).
  • Persons affected: Communication partner.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Provision of the website and webhosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting offer may include all information relating to the users of our online offer that is collected within the scope of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

E-mail dispatch and -hosting: The webhosting services used by us also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). Therefore, we cannot assume any responsibility for the transmission path of e-mails between the sender and the reception on our server.

Collection of access data and logfiles: We (or our webhosting provider) collect data on each access to the server (so-called server logfiles). The server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server logfiles can be used for security purposes, e.g. to avoid server overload (especially in case of abusive attacks, so-called DDoS attacks) and to ensure server utilization and stability.

  • Processed data types: Content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Hosting and web service provider

We use external service providers to support us in the operation of our website. These have been carefully selected and commissioned by us, are bound to our instructions, and are controlled regularly. This collaboration is based on data processor agreements in accordance with Article 28 GDPR. As a rule, these external service providers who provide us with technical support (e.g. web hosters, programmers) have at least the possibility to access personal data. Such access is not intentional. However, we cannot rule out in individual cases that certain personal data are disclosed to these providers as part of their activity. From a data protection point of view, these are so-called recipients (Article 4(9) GDPR) of personal data.

We work together with the following service providers:

Hosting, Datenzentrum: Droptop GmbH, Am Grashorn 8, 14548 Schwielowsee, Germany
web development, support: TRE – Information Engineering e.U., Teichhofweg 3/2, 8044 Graz, Austria, https://1wp.co

Content delivery network

This website uses Cloudflare to make the website faster and safer. Provider is the company Cloudflare, Inc., 101 Townsend pc., San Francisco, CA 94107, the USA.

Cloudflare captures information from website visitors. This includes IP addresses, system configuration information, and other information about traffic to and from the site that is derived from browser activity. This information helps Cloudflare identify new threats, identify willing third parties and provide more robust security protection for this website. The data may be stored on the Cloudflare servers in the USA.

Cloudflare sets cookies to guarantee these functions.
Collected data: Here you will find information about which cookies are set.
Legal basis: Art. 6 para. 1 p. 1 lit. f GDPR
Storage period: up to one year

Cloudflare offers web optimization and security services to improve and protect websites. These include a reverse proxy, a pass-through security service, and a content distribution network.

Cloudflare is an active member of the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0. More information about data protection at Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/.

Newsletter

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletters”) only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described within the scope of registration, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is sufficient to enter your e-mail address. However, we may ask you to provide a name for the purpose of a personal address in the newsletter, or further information, if this is necessary for the purposes of the newsletter.

Double-Opt-In-Procedure: The subscription to our newsletter is always done in a so-called Double-Opt-In-Procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise the changes of your data stored with the sending provider are logged.

Deletion and limitation of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to provide evidence of prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address solely for this purpose in a black list.

The registration procedure is recorded on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Notes on legal bases: The newsletter is sent on the basis of the recipient’s consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, provided and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process will be recorded on the basis of our legitimate interests to demonstrate that it was conducted in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Success measurement: The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from its server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are collected.

This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behavior on the basis of their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavour nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the performance measurement are carried out, subject to the express consent of the user, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the user.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or contradicted.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Persons affected: Communication partner.
  • Purposes of processing: Direct marketing (e.g. by e-mail or post).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
  • Opposition (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

MailChimp

We send newsletters with MailChimp and use on this website functions of the newsletter service MailChimp of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA to register for newsletters.

Newsletter subscription If you register for our newsletter on our website, the data you enter will be saved at MailChimp.

Deletion of your data

You can withdraw your consent to receive our newsletter at any time within the received e-mail by clicking on the link at the bottom. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted at MailChimp.

Newsletter Evaluation

If you receive a newsletter via MailChimp, information such as IP address, browser type and e-mail program are stored to give us information about the performance of our newsletter. MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked using the images integrated in the HTML emails called Web Beacons (details can be found on https://kb.mailchimp.com/reports/about-open-tracking). All this information is stored on the servers of MailChimp, not on this website.

MailChimp is an active member of the EU-U.S. Privacy Shield Framework which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, information about data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/.

Online marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the user information relevant for the presentation of the aforementioned contents is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking methods (i.e. pseudonymisation by shortening the IP address) to protect users. In general, the online marketing process does not store any user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or using similar procedures. These cookies can later generally be used on other websites that use the same online marketing process, read and analyzed for content presentation purposes, supplemented with additional data and stored on the server of the online marketing process provider.

Exceptionally, plain data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedures we use and the network connects the profiles of the users in the aforementioned data. We kindly ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

We only get access to summarized information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. to a contract being concluded with us, for example. The conversion measurement is used solely to analyze the success of our marketing measures.

Information on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis of the processing of data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook pixel: With the help of the Facebook pixel it is possible for Facebook on the one hand to determine the visitors of our online offer as a target group for the presentation of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads that we place on Facebook only to those users on Facebook and within the services of the partners cooperating with Facebook (so-called “Audience Network” https://www.facebook.com/audiencenetwork/ ), which have also shown an interest in our online offering or which have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. Using Facebook pixels, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were directed to our website after clicking on a Facebook ad (known as “conversion measurement”).

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user’s device).
  • Affected persons: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g.. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other content output), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
  • Opposition possibility (Opt-Out): We refer to the data protection references of the respective providers and the opposition possibilities indicated to the providers (so-called “Opt-Out”). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-area: http://optout.aboutads.info.

Services and service providers in use:

Social networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the territory of the European Union. This may entail risks for users, e.g. because it may make it more difficult to enforce users’ rights. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are thus obligated to comply with the data protection standards of the EU.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of users. The usage profiles can also be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer in which the user’s usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged on to them).

For a detailed description of the respective forms of processing and the possibilities for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of rights of data subjects, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. Should you nevertheless need help, you can contact us.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers in use:

Enhancements, features, and content, and third-party order fulfillment

We include functional and content elements in our online offer which are obtained from the servers of their respective providers (hereinafter referred to as “third party providers”). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”). In addition, personal data (such as IP address, form entries, interactions, etc.) may be transmitted to third parties, such as web software for customer relationship management, to fulfill an order. This does not imply, however, that these third parties have access to these contents.

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, websites to be referred to, visiting times and other information about the use of our online services as well as may be linked to such information from other sources.

Information on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis of the processing of data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses), specific user input and interactions (e.g. form data).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user friendliness, contractual services and service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers in use:

  • Google Fonts: We integrate the fonts (“Google Fonts”) of the provider Google, whereby the data of the users are used alone for purposes of the representation of the fonts in the browser of the users. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and under consideration of possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:
  • Google Maps: We integrate the maps of the service “Google Maps” of the provider Google. The processed data may include in particular IP addresses and location data of the users, which are not collected without their consent (usually in the context of the settings of their mobile devices). Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://maps.google.de; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
  • Google reCaptcha: We include the function “reCaptcha” for the recognition of bots, e.g. for entries in online forms. The behavioral data of the users (e.g. mouse movements or queries) are evaluated in order to differentiate between humans and bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW; Opt-Out: Opt-Out-Plugin: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
  • Zapier: To integrate different databases and tools we use Zapier, a service of Zapier Inc., 548 Market St #62411, San Francisco, California 94104, USA. Customer data can be transmitted with the exception of payment data. Privacy Statement: https://zapier.com/privacy/; Zapier participates the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TNk2AAG
  • Microsoft and Office 365: This website uses Microsoft services to receive and process the e-mail communication from its visitors. Privacy Statement: https://products.office.com/de-at/business/security-and-compliance/data-protection; Microsoft participates the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK.
  • Use of Customer Relationship Management Software (“CRM”): Interactions of this website, e.g. submission of forms, may be forwarded to Customer Relationship Management software from third parties. We will update this section or separately inform you before this happens which provider and which of your personal data we transfer, store and process. In any case, we attach great importance to the observance of data protection and ensure that third-party providers comply with the requirements of the GDPR or the Privacy Shields, or have this contractually assured to us.

Deletion of data

The data processed by us will be deleted in accordance with the statutory provisions as soon as their consent permitted for processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided within the framework of the individual data protection notices of this data protection declaration.

Change and update of privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

The time of the last update can be found in the section Responsible person in terms of GDPR

Rights of the persons concerned

You are entitled to various rights under the GDPR, in particular arising from Articles 15 to 18 and 21 of the GDPR:

  • Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you on the basis of Art. 6 Para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct advertising, you have the right at any time to object to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling to the extent that it is connected with such direct advertising.
  • Right of revocation for consents: You have the right to revoke consents given at any time.
  • Right of access: You have the right to request confirmation as to whether the data in question will be processed and to request access to this data as well as further information and copying of the data in accordance with the legal requirements.
  • Correction right: You have the right, in accordance with the law, to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that data concerning you be deleted immediately, or alternatively, in accordance with the statutory provisions, to demand limitation of data processing.
  • Right to Data Transferability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request its transfer to another responsible party.
  • Complaint to the supervisory authority: In accordance with the statutory provisions, you also have the right to complain to a supervisory authority, in particular in the Member State in which you habitually reside, your place of work or the place where the alleged infringement was committed, if you are of the opinion that the processing of your personal data violates the GDPR.

Term definitions

In this section you will find an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

  • Visit Promotion Evaluation: “Conversion Tracking” refers to a procedure by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful.
  • Cross-Device Tracking: Cross-Device Tracking is a form of tracking in which information on the behavior and interests of users is recorded in so-called profiles across all devices by assigning users an online identifier. This means that user information can usually be analysed for marketing purposes regardless of the browser or device used (e.g. mobile phone or desktop computer). With most providers, the online identification is not linked to plain data such as names, postal addresses or e-mail addresses.
  • IP-Masking: “IP-Masking” is a method by which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing.
  • Interest-based and behavioral marketing: Interest-based and/or behavioral marketing is the term used when potential interests of users in advertisements and other content are defined as precisely as possible. This is done on the basis of information on their previous behavior (e.g. visiting certain websites and staying on them, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
  • Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, this enables us to track whether the ads we placed on other websites were successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is any person who, directly or indirectly, in particular by attribution to an identifier such as a name, an identification number, location data, an online identifier (e.g.. cookie) or to one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
  • Profiling: “Profiling” means any automated processing of personal data consisting of the use of such personal data to analyse, evaluate or predict certain personal aspects relating to an individual (including, depending on the type of profiling, information relating to age, gender, location and movement data, interaction with websites and their content, shopping behavior, social interactions with other people).For example, interests in certain content or products, click behavior on a website, or whereabouts.) Cookies and web beacons are often used for profiling purposes.
  • Range measurement: Range measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For purposes of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing: “Remarketing” or “Retargeting” is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Tracking: “Tracking” is the term used when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on the servers of the tracking technology providers with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Responsible person: A “responsible person” is a natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation carried out with or without the aid of automated procedures or any such series of operations relating to personal data. The term is broad and covers virtually every handling of data, be it collection, analysis, storage, transmission or deletion.
  • Target group formation: Target group formation (or “Custom Audiences”) is the term used when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, it can be concluded from a user’s interest in certain products or topics on the Internet that this user is interested in advertisements for similar products or the online shop in which he viewed the products. Lookalike audiences” (or similar target audiences) are those content that is considered appropriate is displayed to users whose profiles or interests are believed to match the users for whom the profiles were created. Cookies and web beacons are generally used for the purposes of creating custom audiences and lookalike audiences.
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